Design Your Roof


This is roof of Morton Salt company (http://www.mortonsalt.com/) located at Chicago. I often visit Chicago and drive through 94 Kennedy expy to go my HQ. I saw a billboard with a famous logo of Morton Salt. But I never saw or will see that company name on roof.

But as you can see, you can find Morton company easily from Google map browsing. Similarly some Target stores (http://www.target.com/gp/homepage.html/601-1447065-1372122) painted their roof with famous logo as well. See the link.

Yes, it is new opportunity for advertisement! Actually there is not many things to read in Google maps.
Here is some design guide line for roof advertisement.

For advertiser:
1. Orientation: Align your company logo/name correctly. North is top and make alignment to South.
2. Size: A character should be larger than a car size. Approx. 1800mm wide. I would recommend 20M wide. It will be OK with 16~17 zoom level of Google maps.
3. Keep message simple as possible: General rule for everywhere.
4. Color: I would recommend red if you have not any preference. Black, white, green and blue is too much on satellite maps.

For Google maps mash-uper
1. Make link to cyber space address.
2. You may embed a rich advertisement billboard digitally. You may provide this service.

For Alien:
1. Please don't park your ship on Target store nor bomb on it.

REFERENCE:
Google Sightseeing
Newspaper on parking lot
MIT Advertisement lab blog
Search Engine Round Table Blog

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