Usability Ethic
Yes, I believe we need ethic. Ethic for usability is a core value. But with same knowlege about usability, you can do horrible anti-usability or less-horrible but still dirty job for your big boss. It is tempting when you know what people do in a typical way, you can predict and may utilize it for making more money. But if you exploit and don't share benefit with user as usability expert, you are in hell of usability. Some stupid design is actually designed for more making money. Actually it is stupid because it is short sighted for short term revenue. You can make a report how much money you could make a money from better design or you can make a report how much money you made from stupid annoying design. Why I'm sure about it? Why I'm sure usability-abuse will be ultimate failure for your business? Because user is smart enough. You have to have love for user. That's 1st principle. Example. At front page of Yahoo.com, if you click an interesting news article, you will