Outstanding Cracker



Yesterday, I was shopping at supermarket. While I'm enjoying a variety of snack corner, I just realize there is an outstanding snack package that catches my eyes among all color/flavor snacks on shelves.

"Charm Cracker" is simple saltine cracker. Because the package design is simple white color with simple small graphic, it is outstanding from noise of promotional messages.

It reminds me of iPod's minimalism. Actually the Charm cracker has its own cult. It is great for making a canapé for party. Eating with cheese or jam is good as well. It is also popular among parents who concern about kid's health try to feed it instead of too much salt/sugar combination snacks.

SO WHAT?
To be outstanding, simple is best among glittering noises.
It is another good example of "Keep it Simple, Stupid!"

Reference
Charm Cracker by ORION
Zunk's Blog: Charm cracker is cute


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