Visualize Product Life Cycle



Ok, It looks not that charming but really impressive for me.
PLC : Product Life Cycle is one of 101 class item and most useful economic theory in marketing for me. I think I can understand by a new method by Google's new LAB project "Google Trend".
Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms users enter relative to the total number of searches done on Google over time. The graph is matched with major news issues. You can sort it by cities/regions and languages as well.

For example, if you input "RAZR", you may see the rumor about RAZR was appearing at Q4 of 2004. And then you can see hot buzz when it is finally introduced at market. Around 2005 christmas season, the graph reached at peak point. I think it is interesting the graph has still good strength. I assume it might thanks to RAZR limited edition and other variable versions such as Gold Dolce & Gabana. Now it seems RAZR will be next Startac which has been produced for exceptionally long time. By June 2006, 50 million units of RAZR were sold globally.

SO WHAT?
Google trend will be loved by all marketers and researchers. If this volume shows fame of a keyword, we may regard it as social/cultural interest value by end users. By matching news and event schedule, we may understand how those event affect it. In future, some smart marketers may learn how to keep people's searching keyword for extending product life.

LINKS
Keep eyes on "RAZR" through Google Trends
Learn more about PLC: Product Life Cycle

Comments

Post a Comment

Popular posts from this blog

Bushman's Toilet

Image
It is a toilet gear for traveller at Zanzibar, Kenya, Africa. It was installed when a safari camp is settled down at wild desert. If Nature call you, bring this shovel and walk out for a while as much as you find a place for private business. (Middle of desert or bush) Shovel up sand and make a hole. Refresh yourself. Arrange the hole and shovel up sand over a hole. Back to camp and stick it at as it were Of course, you may use a bottle of water instead of a toliet roll. It may be really rare experience for people. Human needs a private closed place for long time to do that. I can guess your smart ancestor would also try to find a quiet place as possbile to avoid interuption by a wild beast. The behavior, finding a place to excrete may be origin of individual privacy. People have to choose a place between privacy concern and security concern. I hope to use that shovel. It looks fun anyway. Special thanks: I found this photo from Meilan's blog . Meilan allow to use this photo for my
Read more

Mobile Flirting (Part2)

Image
One day I spend my time with my new MacBook at Starbucks. Actually there is another people who use Macbook at the Starbucks located in Jungja-dong, Bundang, Korea. I just tried to search Bluetooth device nearby and found a girl's name who is seating behind me probably. I could know her name and her digital address. If I want to send a note, it is possible. You know, you can't do that through your mobile network. It can make a connection with any one in the world but it is useless to send a message to a girl overthere. A young saudi man actually use this Bluetooth flirting method to be connected with a girl. In kingdom of Saudi Arabia, there is cultural barrier between boys and girls. Even a religious police can arrest a guy who violate the rule of local culture. (I hope it is a joke) But it is about a human nature. A young man is designed to fall in love with a glance from a girl. Isn't it romantic or pathetic? Of course, you can just walk to the girl and ask to go out toge
Read more

Mobile Flirting (Part 1)

Image
Scene from the movie "Sweet and savage lovers" (2006) Nowadays, Getting her(his) mobile number is the start of new relationship. In this movie, the guy just asks her go out for watching movie. She accepted and propose to exchange mobile numbers. Instead of saying her number or giving a note, she gives her mobile to him and let him input his number and she makes a call to his mobile phone. Now they have connection. (Don't forget to ask name!) It is typical ritual of modern ritual for mating of Homomobilikus. Do you have any good tip for it? Following is a tip from a guy. Scenario A: Single guy named Tom find a perfect girl Nancy. What is next move? Ask her to lend her mobile. You have to tell you have some emergency issue but have no mobile phone now. (The beautiful girl must be nice as well) Make a call to yourself (Don't forget to set your mobile in silent mode) and disguise a conversation. You have to expose your profile little bit such as name, job or whatever your
Read more